Cancellation. Ask why people are leaving, while they still care enough to say.
Use it when
- On the cancel or downgrade page, before the account closes.
- You want churn reasons you can count, not guess.
Use this template
Create your account, then pick Cancellation when you make a survey.
The questions. Every one can be reworded, reordered, made optional or branched on.
Question 1 · Choice of 5
What's the main reason you're cancelling?
- Too expensive
- Missing a feature I need
- Found an alternative
- No longer need it
- Something else
Question 2 · Open text
Anything we could have done differently?